HOW BUSHMAN WOOD BURNING OVENS BLAZED A TRAIL IN THE STREET FOOD REVOLUTION
For Jay Emery, the founder and owner of Bushman Wood Burning Ovens, his first encounter with clay ovens was a disaster. In 1999, his wife Elaine bought him a Chimenea from a garden centre and the Chimenea lasted just one fire and then fell apart.
This mini disaster proved to be the catalyst for Jay to totally re-think the whole business of making the perfect Chimenea. He called his invention The Bushman and his unique manufacturing process was granted a patent in 2000. With the rapid expansion of the street food catering scene (driven by changing food tastes, the proliferation of food programmes on television and, most crucially the recession of 2008), the obvious next step was to expand the Chimenea range into wood fired ovens.
And Bushman is now the market leader in mobile wood burning ovens. Indeed, 75% of all the wood fired mobile catering businesses that are registered with NCASS (The Nationwide Caterers Association) run Bushman ovens. And that’s a fact that is hard to ignore.
SO WHAT MAKES THE BUSHMAN SO UNIQUE AND SO SUCCESSFUL?
The vagaries of the British weather mean that ambient temperatures are very hard to predict. Bushman ovens uses a range of refractory materials together with specialist reinforcing and layering to create an oven that is utterly reliable in any weather condition. This means that it can perfectly and consistently cook a pizza in just 45 seconds. We don’t want to blind you with science but the Bushman [mobile] range is entirely different from [your typical] restaurant wood burning oven. Our design incorporates eight independent layers of reinforcement and yet it is light enough to be easily transportable. Many other competitor products are either over designed or severely under designed in terms of their thermal capacities. The Bushman does everything you want – it heats up really quickly, maintains an even temperature easily and cools down very slowly – and it just keeps on doing it day after day, year after year. These characteristics combined with really efficient use of wood and our superb after sales support is precisely why we are quite so popular with street food pizza business owners.
THE BUSHMAN CAN GUARANTEE YOU A GOOD INCOME. BUT YOU HAVE TO WORK AT IT
In the UK it’s a recognised statistic that 80% of new business start-ups fail. At Bushman 90% of our new business customers succeed. We have a proven strategy for success and our track record shows that all that is required to guarantee success is to follow our advice closely and to work hard.
Everything we know about the successful operation of Bushman wood fired ovens and how to build a thriving business is contained in Jay Emery’s manual “EVERYTHING YOU NEED TO KNOW ABOUT MOBILE PIZZA CATERING”. This manual is given to you only when you purchase a Bushman and it really does contain everything you need to know about setting up and running a very successful street food pizza business. We now have over 120 businesses using Bushman products in the UK. And the market is growing by leaps and bounds as there are more festivals happening all the time and all sorts of occasions where your pizzas will go down a storm. Our manual shows you all the strategies to get work. It tackles everything from marketing, ingredients purchasing, dough temperature controls, to cost controls and vehicle layout. It’s the mobile pizza bible and it really works. Hard work and enthusiasm is the key. One of our start up customers is on target to turn over £120,000 in the first seven months since set up and long term customers operating two ovens are on target to turnover £250,000 this year alone.
SO WHAT DOES IT COST AND WHICH TRANSPORTATION SYSTEM SHOULD I USE?
At Bushman we believe in straight talking. There is absolutely no point beating around the bush when you are starting a new business in which you have a huge amount riding. Good things cost money. We are not the cheapest on the market. But we are the best – and can prove it.
Our entry-level no-frills trailer start from about £15k but you will need £20k as an absolute minimum to get your business up and running. An oven in a stand-in trailer will set you back approximately £35-£45K. If you opt for an oven built into a mobile vehicle it very much depends on which type of van you choose. For example, the fit out of a van is currently about £40k plus the cost of the vehicle which you will need to supply.
How you decide to start your street food wood fired pizza business is entirely up to your budget and the way you decide to style your business. But let’s be quite clear about this – the £15k Bushman Oven mounted on a trailer will cook with the same speed and efficiency as any of our ovens housed in the more expensive transportation options. So earning potential is exactly the same. The guide below for mobile vehicles goes into a lot more detail and is a comprehensive read.
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